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The Role of Purpose in the Workplace

As employees priortise their inner world, our latest report identifies how companies can adapt to their evolving needs to become better places to work, to attract, motivate and retain talent.

The Role of Purpose in the Workplace

As employees priortise their inner world, our latest report identifies how companies can adapt to their evolving needs to become better places to work, to attract, motivate and retain talent.

What’s more important to employees today, living their purpose, or having financial security? Explore how employees perceive purpose, in this video.

Our survey of almost 2,500 employees revealed that people today people today seek jobs that allow them to thrive as individuals.

In light of the cost-of-living crisis, while there is a strong need for purpose and self-fulfilment, most employees are not ready to make drastic career moves to achieve it.

Our new report on ‘Navigating purpose at times of uncertainty’ explores the behaviours of employees at the intersection of these trends and gives valuable insight into the importance of Employee Benefits during the crisis.

The easy way to digest our report

Take a quick glance at our report summary to understand the key facts and information that you need to help your clients navigate uncertainty.

Download the report summary

To attract, motivate and retain talent, employers today need to explore a mix of value drivers, covering financial and non-financial levers.

Compensation and Employee Benefits

  • Financial value drivers are extremely important considering the cost-of-living crisis
  • A hygiene factor employees expect from employees
  • Human-focused employee benefits can be a source of differentiation

Work-Life Balance and Choice

 

  • Work-life balance is a key factor when people consider a place of work
  • Employees are seeking freedom in and out of work
  • Provide more choices for employees

 

Purpose

  • Evaluate and address the “purpose gap” within your organisation
  • Invest time in building programmes to enable individual purpose
  • Empower individuals to enjoy meaningful pursuits in their lives

Health and Family Care

  • Facilitate individual purpose through health and family care support
  • Empower employees to take better care of their own health
  • Communicate healthcare services early to address issues of prevention

 

Our research shows where changes have presented unexpected challenges, employees are prioritising their inner world. They’re driven by a need to achieve meaningful things, while retaining their “protective shield”.

Humanise the relationship with employees

Read the full report to understand how the macro changes your employees are living through have created a workforce driving purpose but needing stability and the “protective shield” to stand confident in the face of the challenges of the future.
Download the full report