The Role of Purpose in the Workplace

As employees priortise their inner world, our latest report identifies how companies can adapt to their evolving needs to become better places to work, to attract, motivate and retain talent.

Navigating purpose at times of uncertainty

What’s more important to employees today, living their purpose, or having financial security? Explore how employees perceive purpose, in this video

Our survey of almost 2,500 employees revealed that people today people today seek jobs that allow them to thrive as individuals.

In light of the cost-of-living crisis, while there is a strong need for purpose and self-fulfilment, most employees are not ready to make drastic career moves to achieve it.

Our new report on ‘Navigating purpose at times of uncertainty’ explores the behaviours of employees at the intersection of these trends and gives valuable insight into the importance of Employee Benefits during the crisis.

Help your clients navigate uncertainty

Take a look at our report summary

Purpose

To attract, motivate and retain talent, employers today need to explore a mix of value drivers, covering financial and non-financial levers.

Our research shows where changes have presented unexpected challenges, employees are prioritising their inner world. They’re driven by a need to achieve meaningful things, while retaining their “protective shield”.

of respondents believe that pursuing individual purpose is important even in times of economic crisis and uncertainty

84%

of people who live their purpose at work feel more committed to the company where they work

78%

of respondents are likely to decline a competitive job offer if their current ob enabled them to achieve more things of personal importance

59%

Purpose

Humanise the relationship with employees

Read the full report to understand how the macro changes your employees are living through have created a workforce driving purpose but needing stability and the “protective shield” to stand confident in the face of the challenges of the future.